Gurublog

    The Hashtag In a trending world of digital marketing via social media or internet,  generating traffic greatly hinges on this new animal well known as the hashtag. What is a hashtag? It is simply a combination of the hash sign (#) joined together with a word or  a set of words. One may ask, what is so special about this combination and the simple  truth lies entirely in what its capable of adding to the ad industry. For any one who didn't know this tool,  here is a news flash, its stands as one of  the strongest  modern digital weapon used to attract customers looking for  a particular product you want to market via social media platforms. Now there are a couple of products up for grabs on the internet and these  are categorized in two major ways; 1) Goods 2) Services Those of you who are merchants know what I am alluding to, but how do we  really use the hashtag? Or how can we best exploit this so called hashtag to generate traffic to a product  being marketed on the internet?